Tagline 101

While researching possible products/services to make spec ads for, my CW, Jason, and I came a across Saga Holidays — a company that stands by its tag of “Doing things properly.”

Could anything be better?

Domain

I just purchsed www.leonardsays.com

My original plan was to use the site I already own (www.pearlsandgold.com), but I hate that it reads “Pearl Sand Gold” rather then “Pearls and Gold” (which was taken from an AIH lyric that I love).

So, instead I’ve gone with the title of a Brunettes’ song that reads like it should be a VU song.

leonardsays.com is coming soon-ish.

Stay tuned.

Good things come to those who wait.

Cliches.

P.S. tiffanyweber.com is taken

Post post script, I won’t be weber much longer & tiffanyadams.com is gone as well.

Alas.

Alphabet Blocks

One of my classes this semester is an independent study in typography, for which I’m going to make an alphabet block collection and six alphabet books.

I’ve chosen six different subjects (type, punctuation, textiles, apparel construction, artists, and authors) which I will represent using each letter of the alphabet. For instance, my list for punctuation is:

A:    ampersand
B:   brackets
C:  carat
D:    daggers
E:    em-dash
F:    full-stop
G:    glyph
H:    hyphen
I:   interrobang

etc…

So I’ll represent an ampersand through the letter “a.” I plan to hand render each of the letters and may choose to make them into simple vector images once I’ve completed the project.

Then I’d like to bind each book (and include copy written by Erik) and decoupage each version of every letter onto a different side of alphabet blocks.

Murphy bed

Once upon a time, I lived in a small studio apartment with a murphy bed.

That was almost two years ago.

Crooked

My parents spent two years drawing up plans for the house they retired to in Norhtern Michigan. Being an engineer, my dad would take the plans each time they came back from the architect, and make a scale model of the house out of foam core.

While I visted their home over Christmas a few weeks ago, I noticed one thing that just felt off. There’s a framed photo in one of their guest bathrooms that always looked crooked to me. So each time I passed by, I would adjust it just a little. Finally, I took the photo down on a hunch that the matting was off.

My parents looked at me quizically when I pulled out a ruler and revealed that the matting was 1/16 of an inch too wide in one corner.

Only a dentist

Kid Nation

The first time I saw a trailer for the 2007 CBS show Kid Nation, I was in shock — I assumed it was a joke reminiscent of Tiny House.

But, no! It happened, and I have never been so engrossed in reality tv.

Here’s the premise: CBS got a bunch of kids together, threw them into an “abandoned ranch,” and left them with a book and a host to occasionally suggest ways in which to make the ranch into a functioning society. And every week the kids participated in challenges that would give the society a choice between one responsible prize or one luxurious prize (i.e. an library vs. an arcade). The kids were also responsible for electing public officials and the winners of gold stars, completing chores, and cooking.

A few of my friends and I would tape the episodes, get together at convenient times each week, and eagerly watch the insights of Baby One Tooth, listen to the 42 year-old husk in Sophia’s voice, and wonder what delightfully misinformed thing Jared would say next. And all those other kids.

In case you missed-out, CBS captured the characters in all their epic glory.

Baby One Tooth (aka Alex)

Sophia (you need salt to make the water boil?)

Jared

And here’s some bonus Baby One Tooth

Every week, one of the Kids could be nominated to win a gold star worth $20,000. I always wondered if the stars, which were “literally worth their weight in gold,” fluctuated in value based on current gold prices. And at the end of the show, I found out that Baby One Tooth wondered the same thing.

My logic is on par with that of a nine year-old.

No, I’m not a potata

It’s been a while, but I’m going to celebrate my triumphant return with this fabulous doozie that my bff Rose referred me to.

Rita Pavone — My Name is Potato

Actually, my good friend Anthony (who’s a student in the midst of his internship stint at Miami Ad) sent it to me last year.

Charlevoix

I miss Michigan.

Barack to the Future

Check out the PepsiCobama redesign (via The Dieline).